Merchandising Your Store for the Back to School Range

Why? To Help Maximise Sales

Back to school shoppers tend to start buying goods for their children late summer, making August a key time for retailers to merchandise their school range. This is a time for retailers to maximise sales through effective marketing and merchandising. By utilising window space, creating eye-catching retail signage, displaying a wide range of products and allowing the customer to envisage items in their home, your shoppers won’t be able to miss your store during this back to school shopping craze. 

Catch passers-by with your window display 

Shop windows are an important part of display merchandising, if used properly they can help to draw customers into your store. Catching the attention of passers-by can be done by creating a visual display of the type of merchandise that your store sells. Utilise the space with full size window advertisements or by decorating your window with in-store merchandise, highlighting your product range. 

In-store Signage 

The secret to in-store retail signage is to create a sign that’s useful, has impact and is professional but not too overpowering. Use signage to point out key departments and sub-departments, such as the back to school lunch box range, clothes section as well the school stationery department. 

"You need to consider the type of products that your target market is likely to buy."

Back to school product range 

Once your target market is in your store, you need to consider the type of products that your target market is likely to buy. Every school kid needs the essential supplies such as bags, lunch boxes, back to school stationery, school clothes and footwear. But merchandising stock that’s at the height of popularity may have a significant impact on sales. Including branded goods like those stocked by us, such as the Hello Kitty range, Disney and the oh so popular boy band One Direction may see your back to school sales soar! 

How will your products look at home? 

How you display your items is an extremely important element of merchandising. By displaying your products in a certain way, you allow the customer to imagine how that product might fit in their home. Many customers can’t envisage merchandise when it’s packed away in a box. So when it comes to displaying your back to school range, ensure that your dummies are dressed head to toe with the latest range as well displaying a desk with all the newest stationery equipment. 

For all your Pound Lines, Toys, Gardening, Christmas, Halloween and general discount store wholesale items, please visit the full range at www.discount-wholesale.co.uk. Discount Wholesale is part of the Poundworld Retail Group Ltd. This article can also be found on our Advice Centre.