Organising Your Products for a Better Shopping Experience

Product Positioning 

Hopefully, you have read our previous post regarding seasonal goods and planning ahead so that you have the right stock in at the right time. But, while having the right products in is vital, there are a few tips and tricks which can maximise these goods to their full sales potential. 

The first thing sounds simple, but can be a little difficult to achieve. However, it is extremely important. Lets say, for example, you have purchased a range of Halloween goods from Discount Wholesale. It’s mid-September and now is the time to order what you think will sell well. Once the stock has arrived, now it is time to think where in your store you would like to display the goods. 

"It is important to keep all similar or related goods together in one place or section."

First and foremost, it is important to keep all similar or related goods together in one place or section. It may be all the new stock you have purchased e.g. all Halloween goods, but also any existing items you think could be tied into to sit alongside the new goods. If you have all related items near each other within your shop, it provides a cleaner and clearer shopping experience. In addition, it increases the chances of a customer buying not one, but 2 or 3 similar items as they can easily see products that may work well together. For example, they may visit to buy a Halloween mask, see the Halloween sweets nearby and buy both. 

This does not only apply to big events such as Halloween or Christmas, but to all of the goods in the shop. 

Window Display 

This may not be an option to all shops, however it is an often overlooked and underestimated promotional tool. As an example, we will use Halloween again. If you have window space, then you can use some of the stock that you have purchased to create a window display for Halloween. It will cast potential customers eyes and if you actually remove products from their packaging it will help towards the display being more effective. Yes, it will technically cost you the money of the goods ordered, however in relative terms, this is a very cheap and cost effective way of creating trade. 

The same could be said when displaying the merchandise inside the store. You could create a similar display inside, with a few selected goods removed from their packaging to show potential customers how good the gods are or so that they can get a hands-on feel before committing to purchasing.

For all your Pound Lines, Toys, Gardening, Christmas, Halloween and general discount store wholesale items, please visit the full range at www.discount-wholesale.co.uk. Discount Wholesale is part of the Poundworld Retail Group Ltd. This article can also be found on our Advice Centre.